About Us

CONCRETE: We find strength in focus.

Our company’s beginning dates back to Middleton in 1948, when brothers Marvin and Harvey Hottmann started in the concrete farm silo business. Together they grew the business to include residential and commercial concrete projects, moving the business to Madison in 1958. In 2024, the company became Cru Concrete, better reflecting its focus and expertise.

The best product. The best equipment. The highest standard.

Cru is committed to innovation that creates better results for our clients. We use high-quality concrete products and advanced equipment and technology, including Trimble and Leica Total Stations, Western Aluminum Forming Systems, and belt trucks like the Putzmeister Telebelt TB-80 and TB-110. Because of this, our clients enjoy a more efficient project process and an outstanding concrete product. Our employees also benefit: the latest equipment helps reduce physical fatigue and creates a safer work environment.

Our Core Values

The relentless pursuit of improvement can be seen in our strategic investments in company wide, from equipment, to processes, to our people.

We support organizations who do important work to help make our communities better places to live.

Good people, providing excellent workmanship. We promise that your best interests is our priority.

In every sense of the term, our culture is centered around family and keeping that family safe, happy and healthy.

Our customers, suppliers and employees represent an exceptional group of people. Our mutual respect creates opportunities for collaboration, and success for everyone.

What Our Clients Are Saying

"Leland and his crew finished our flatwork yesterday afternoon and did a great job. Absolutely an A+ Cru Concrete team performance. Cru also did a great job on basement footings, walls, floor, front porch, and garage floor. This is our fifth new home, so I have experience and comparisons. Cru is, hands down, the very best. Thanks to all involved!"

Bruce H.

"The crew that came out from Cru Concrete to pour our driveway was amazing!"

Happy Homeowner in Arrowood neighborhood

"Thank you, Cru Concrete crew, for keeping us informed every step of the way to ensure we would be happy with our new home. The garage was immaculate!"

Happy Homeowner in Verona

A Great Place to Work

Happy employees perform better, and when that happens, everyone wins. Working at Cru means having more than just a job. Our employees have a stable and supportive place to work year-round, develop their skillset, and advance in their careers. On top of that, we don’t require our workers to be gone for long stretches of time. That means that nights and weekends are spent the way they should be: enjoying the company of family and friends.

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